Did you know that you can create a Google Business Profile without an address? This is known as the Google map pack, which has its own ranking system, seperate from the actual SERPs. The last benefit to having a GBP is that it allows your business to compete in the map pack, which is the three links you’ll see under a map sometimes when you search for some of the keywords a company operates under.įor example, when you type “Plumbers Perth”, you will likely see a map and three businesses underneath it.
Having this level of interaction on an easily accessible platform such as a GBP is a great way to strengthen your branding and increase the level of trust any potential new customers feel when they see you online. It also gives you a place to promote said products and services and write blogs and allow customers to leave reviews. For instance, a GBP doesn’t just show your business name and a few photos of your storefront, products, and services. The beauty of a GBP is that it's a multi-purpose tool. When a business inevitably takes the plunge into expanding their digital footprint, the first of the many things they will do is attempt to create a Google Business Profile, which is the card you will often see when you search up a business on Google.
An introduction to Google Business Profileįormerly known as a Google My Business listing, a Google Business Profile (GBP) is one of the most critical parts of your Search Engine Optimisation strategy.
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